I think the logo should stay the same

Lending and borrowing should definitely be in the HydraDX interface (separate app interface might not be nice)

I, the great Fiskantes, approve of the bullish rebrand and believe it is a necessity.

agree on the money maker, I was waiting for it for a long time to be able to show our liquidation system 😎

However, with the stablecoin, it is not entirely clear what system will be used, so I would like more information about it

Personally I like HydraDX, more than hydration, maybe name the Money maker that way? or idk hahaha

That seems fine to me. Yes, it is true that many do not know what the "DX" of HydraDX is, but it is not a problem for anyone. Hydration sounds boring and difficult to search. Also Hydra is easier. You know, what works, don't change it. Still, it's interesting to see what the community thinks about the name. I'll stick with HydraDX.

If user could switch from HydraDX(Dex) to Hydration (MM), Hydra multi headed monster will remain the same , and also people would not be overwhelmed by one interface with lots of features (swap,liquidity , ref, staking ,lending..ets ) just keep it simple.

Everything is great, when we develop and move forward, I always vote "YES"! Nevertheless, there are 2 points that, in my opinion, need to be improved

1. The name of the new stable coin. HOLLAR. This abbreviation is long and incomprehensible.
   I suggest shortening it to HSD - Hydro States Dollar

2. The name HydraDX (Hydra) and corporate identity must be left in one form or another. It's reinforced concrete. Perhaps, as suggested above, the new brand means the entire ecosystem (Hydration Network) and all services, but, for example, Omnipool is the old Hydra with its stoic style!

I personally understand why some OGs will be resistant to any change. In fact, most people detest any sort of rebrand and change with the products they use. But more often than not its just matter of habit. Also we need to mind potential new users for many of whom old UI and brand is imo too clunky. nd stoic vibe is too archaic - let's step into bright sunny future rather than keep looking back into a perilous past.

New brand is refreshing the market sentiment (shiny new toy bias is dumb but works, so why not take advantage) and lighter colors and vibe imo suit better for mainstream adoption than dark pixel font. The problem with Hydra as a name is that it is extremely generic name and many projects are claiming it. Hydration is definitely more original and is closer to the "pool of liquidity" theme.

Fiskantes

HydraDX is an excellent name imo. It is not easy to have a good name and I would not change something that already is good.

HydraDX is partially what drew me into this project. It raised curiosity what the product is about and eventually it made me discover a great product.

Hydration makes me think that I should drink more water. Getting a glass of water now. It does not make me think of trading internet moneys at all.

Hope that helps.
Cheers

Some dedicated thoughts on the stablecoin idea:

I've spent the vast majority of my last years within Ethereum DeFi ecosystem. Many projects there had the imagination that they need to work on a stable coin, because they thought it looks great on the roadmap or they believed that there is a market need.

The outcome of this so far has been that there is effectively 0 demand for non-custodian stablecoins. The only place non-custodian stables are actually used is farming on partner projects. Such as: go to appX because you can earn some ponzi yield by depositing usdHolla.

Afaik, there is no non-custodian stable that is actively used in real use cases, such as in liquidity pairs, as temporary store of value, payments, off-ramping, etc.

TLDR: work that has been conducted in non-custodian stables so far has been a waste of time.

This in terms of facts.

Now, if you still think you can make a real difference, go ahead and good luck.

I would keep in mind that the current trading use case by itself is large enough + has real and significant demand. You will be busy enough providing for the current service and making it better. I would focus mostly on this and leave out stablecoin fantasies.

Cheers

i lowkey like the name Hydra more than Hydration. Even “Hydrate” would be better than Hydration imo. Just my 2 cents

Could a rebrand to simply “Omni” work in honor of our beloved pool? Keep the new proposed art theme

稳定币和借贷确实是defi的重要组成部分，hydradx已经在dex上取得优势，可以在借贷和稳定币上尝试，不管结果如何，是积极的尝试，做好了可以提高效率，考虑好风控，增加用户和收入，产生飞轮效应。
具体谈下
稳定币
1稳定币抵押物暴跌清算（核心 稳定币要稳定 但要和dex做风险隔离 即使脱钩需要减少对hydrax dex的影响）
2稳定币流通激励（包括用户易用性 如何长期与usdt等竞争）
3稳定币铸造者收益
4协议收益（可以没有直接收益 用户粘性 资金量 数量增长也算） 至少以上4点 需要多方利益平衡 谋求长期发展
稳定币不是玩具 是要有长期打算的 从攻守俩方面分析 进攻就是和usdt竞争 防守清算时不要对dex本身产生恶略影响
借贷
eth btc sol相关资产支持和丝滑的引入
有竞争力的利率 比如和大的借贷平台借u利率相当
清算问题同稳定币
品牌
hydradx品牌目前已经证明是有效的，品牌的建立来之不易，无法保证品牌重塑长期来看是件好事，好品牌主要来自好的产品，而不是简单的更换logo之类的，建议项目方和社区把资源更多放在产品建设，比如dex 是否已经足够强大 可以应对单边行情下的IL 更大规模流动性 更低交易手续费 更多用户
当然不否认营销的重要作用，但有几个原则建议参考，多尝试付出有限产出更多的营销方案，结果不确定的大营销要慎重，结果可能有害的营销宁可不做
Stable currency and borrowing are indeed important components of defi. Hydradx has already gained an advantage in DEX and can try lending and stable currency. Regardless of the outcome, it is a positive attempt. Doing a good job can improve efficiency, increase users and income, and generate a flying wheel effect.

Let's discuss details about it
Stablecoin
1 Stable currency collateral crash settlement (the core stable currency needs to be stable but risk isolated from the DEX, even if decoupling requires reducing the impact on the Hydrax DEX)
2 Stable currency circulation incentives (including how user ease of use can compete with USDT in the long term)
3 Income of stablecoin minters
4 protocol benefits (including the increase in user stickiness funds without direct benefits).
At least the above 4 points require a balance of interests among multiple parties to seek long-term development

Stablecoins are not toys, they need to be planned for the long term. From the perspectives of offense and defense, we can analyze that offense is competing with USDT. When clearing defense, we should not have any negative impact on the DEX itself
Lending
The introduction of ETH BTC SOL related asset support and silky smoothness
Competitive interest rates, such as borrowing rates comparable to those of large lending platforms
Liquidation issues are the same as stablecoins
brand
The Hydradx brand has been proven to be effective, and its establishment was not easy. It cannot be guaranteed that brand reshaping will be a good thing in the long run. Good brands mainly come from good products, rather than simply changing logos and so on. It is recommended that project parties and communities focus more resources on product development, such as whether Dex is strong enough to cope with IL's larger scale liquidity, lower transaction fees, and more users under unilateral market conditions

Of course, we do not deny the important role of marketing, but there are several principles that we suggest referring to. Try to put in more limited effort and produce more marketing plans. Be cautious when it comes to big marketing with uncertain results, and prefer not to do marketing with potentially harmful results

I get the intention behind this rebranding campaign, but why change something that works for something that might work. I get the motivation to step away from the negative connotation of the Hydra Monster, but maybe we can step forward with just a reinterpretation of the brand. For example the Hydra organism, which is a freshwater organism, where for example Biologists are especially interested in Hydra because of their regenerative ability; they do not appear to die of old age, or to age at all. Which is something unique. I also thought that DX came was an abbreviation of DEX. It seems that the sentiment is to keep the HydraDX brand and to focus on a efficient marketing campaign.

Personally I think HydraDX has gain a lot of traction, the community loves it and it would be wise to capitalize on that. Don't fix something that isn't broken! Just a reinterpretation, to step away from the negative connotation would benefit us greatly.

Having our own native stable coin is an excellent idea but the name Hollar it sort of long and for my ear, it doesn't sound right. What about HOLD? Referencing Gold, Hydra Gold, which can also be found in river streams, which has a connection to water as well. Gold has proven to be the most stable asset of all time, and I don't see a problem to be pegged to the value of the dollar as well, as initialy the dollar was pegged to gold. We could definitely capitalize on that and HOLD has a right feel to it.

I am very much in favour of the proposed changes. The old brand was and still is amazing. But we must look ahead and think of what brings us forward in the future. The fact that the current brand at this very point might still do the job should imo not be decisive, as it won't stay like that. And to opt for change only when everybody is weary of the old one is too late, we should not be running behind but advance!

Personally i like HydraDX more, but it's natural to be change averse so i am willing to give the name a chance.

As for algo stable coin, i can't yet form an educated opinion as i am not clear on how it will work and what can be done to guarantee it's peg. After luna's collapse just the notion of algo stables is very difficult to digest. there should be concrete plans to educate the community on how is it different from all other attempts at algo stablecoins and why this time it'll be different.

HOLLAR stablecoin is an odd one, I have to say. It's too long, and weird sounding.

How about HYD?

I can get behind changing the visuals, but not the name change. Part of what makes the hydration meme so great to me is that it's just an extension of the network's name. If the name changes to Hydration, suddenly the hydration meme isn't really a meme... it's just posting about the network's name - lame.

Not sure about a circle logo, I'd need to see a more final version, but my initial thought is, everyone has a circle logo. HDX's current logo stands out, that's what we want.

The re-brand is good, gets my vote.

Sounds like a simp maybe, but for a while I've sorta felt that the branding/naming was a bit too niche, and a bit muddled (hydra is a beast/monster from classical mythology, but ALSO it's about hydration like water! huh, cool cool).

We love Hydra it's badass. But most of all we love the team+community+solutions that we're creating. Those matter way more than a name in the long run.

Those will continue just with a more accessible, focused, immediately-understandable presentation.

Just save me some of the OG swag plz (T-shirt size L or XL)

• Borrowing and Lending - sure
• Rebrand - LFG!!!
• HOLLAR - Guys, this sounds interesting, but I don’t fully understand how it will technically work. I have no doubt about the ingenuity of the Hydra team, but I think you need to be damn sure that this is really something necessary for Hydra’s development. To me, creating a new stablecoin carries additional risks (after the Akala case, I’m scared) and will require team resources, which could slow down development in other parts of the project.

I'd like to keep the current name ,it's not about being resistant to change either, I simply like the current name better. I'm not to thrilled with the Hollar naming either. As a few mentioned Holla comes to mind before anything else and it doesn't really work. HDXUSD or maybe simply HUSD.

definitely against the rebranding. please spend time on some useful functionality rather than pointless rebranding(or provide REAL and SIGNIFICANT benefits which the project will get with the rebranding)

I'm in favor of the rebrand.

While we all got used to HydraDX by now, the over all appeal for outsiders is limited.

Some smooth retro/vaporware style will definitely be more interesting for new people being onboarded. Adoption is not even close to where we should aim for, so the argument that people got used to i by now is a non argument for me.

The brand appeal of some laidback genre where you do some DeFi is definitely nicer, than some dark water monster.

So for me I am absolutely in favor of doing this, especially if we work with a marketing agency to do it properly.

Couple questions and thoughts:

• What are the 'borrowing and lending risks' and do we have a risk assessment report that I can review, please?

• How good is our legal team with regards to the extra regulations and scrutiny of all things DeFi coming our way, from government to FCA? Ties in risk question mentioned above.

Stablecoin name suggestion -
Play on words and using 'HYDRA'/ 'HDX' we could have 'HYDOLLAR', or 'HDXOLLAR'?
If it has to be HOLLAR, so be it, that works.

Thoughts on rebrand:
'Hydration Network' - Sounds cheesy, but it works. I don't think the name itself will attract more people to use the platform / products, so there should be some marketing to get the name out there.

If it all goes through, how does it impact the tokenomics? Having a Max Supply of 6,500,000,000, Total Supply of 4,423,169,216 and circulating supply of 2,638,632,449 should be reviewed and I think we should introduce some burn mechanism to celebrate the 'Big 3' coming our way, as well as a continual burn, regardless how small it would be. As HDX is just a governance token, you don't need +6B tokens IMO.

In my opinion:

• If you want to change your name, Hydra is the most convincing for me. I don't like Hydration.

• A stable one squeaks a lot, if the same thing happens as in Acala HydraDx will go to hell. We must take examples and not make the same mistakes as in Acala. Example the MoC token of money onchain I like it Being overcollateralized by Bitcoin, how MoC works would have to be studied in depth

Many have pointed out to Acala failure on their stable coin experiment. I also want to add to the pile the Tera collapse which was only a few years ago. I think the rebranding and MM is fine but would like to see other implementations of algorithmic stable coins in the crypto industry before HDX throw in their hat.

I'm in favor of the rebrand.

The downside I see with the rebrand is that Google has already recognized "HydraDX" as a blockchain, as seen on Google Trends. Whether the same will be achieved as easily with "Hydration Network" is questionable. I'm not sure if Google's classification here brings any advantage, except that it increases the traceability of Google/YouTube search volume.

Do we have feedback from CEXs or other entities saying the name is an issue? I personally like HydraDX, but if it is holding us back, I can wrap my head around Hydration. I hate the timing, because the bull run is starting. This could have been done during the bear market. The name Hollar is okay. My first thought on the sable coin was high risk, but it could be a great a product if done right. It can also help spread the brand and protect polkadot from non-native stable coins leaving or having issues. I do think we should play it extremely safe on lending and who we lend too. We could eliminate the depegging risk by using the sable coins already in the omni pool. I also don't want the site to get too complex. I would recommend keeping the dex in one area as HydraDX and putting Hydration (for the lending) under an advanced area.

Don't easily change the brand unless you make sure it will improve.
The stability of stablecoins and lending functions should be prioritized, with a focus on stability before iterative development. I think the naming of stablecoins is a place for creativity, such as hydration or hold. The naming of stablecoins should focus on creativity or brand association, without too much historical baggage that limits imagination. Because the current non mainstream stablecoin names are too homogeneous and lack novelty, they cannot be associated with agreements or brands.
In addition, this major upgrade is a good opportunity for marketing, with large subsidies attracting new users to enter the ecosystem, and good products keeping users behind.

Hydration как-то слабо звучит, да и цвет мне сегодняшний вполне подуше. Если и делать ребрендиг то более продуманный.

The Chinese community had a wide-ranging discussion on "lending/stablecoin/rebranding" in the WeChat group, and the views are summarized as follows:

1. About lending, it is HydraDX's very early planning, support to implement it asap!

2. About stablecoin, the overall view of Chinese community is:
   (1) Support the launch of stablecoin, but the premise is to have reliable measures to ensure the stability of stablecoin. If there are fewer hedging channels + insufficient trading depth + insufficient market confidence, people are prone to lose confidence in the stablecoin, for this reason it is recommended that: seek to work with a strong centralized market maker or Polkadot official treasury touting to prevent the occurrence of a single day of backbreaking market. Decentralized stablecoin, there is another risk: liquidation. If there is a single day of decline in the market, the market liquidity will be sharply reduced, and liquidation will generate bad debts. How to prevent these situations, please prepare in advance (if the measures are not well thought out, it is recommended not to launch a stablecoin).
   (2) The naming process of stablecoin is actually a good marketing point, and it is recommended to launch some marketing activities. Marketing principles: short-term profiteering rewards, medium and long term rely on the product, to increase the user as the goal!

3. Regarding rebranding, the general attitude of the Chinese community: neutral to against. There are reasons:
   Whether there is a need for rebranding is debatable; rebranding of the existing brand influence is strengthened or weakened, it can not be predicted; rather than do rebranding, it is better to put more effort in FOMO marketing, such as "airdrops, HDX more empowered" and so on (even if the community decides to rebrand in the future, and do a good job of marketing, is also a very good choice).

I like the new branding colors... but I loved the name so maybe we can keep the name but give it a new color scheme, font...

So pleased to see so much engagement in this discussion - thank you to everyone that has participated so far!

A side note that this discussion should centre around the matter of rebranding from HydraDX to Hydration Network in order to kick-off the process with the branding agencies. I understand there are many questions around the new stable coin and there is a lot of PTSD from the aUSD collapse last year (?) - please rest assured that we will communicate in full around the stable coin HOLLAR separately to this.

In the mean-time, enthusiasts may wish to research AAVE v3 GHO stable coin - which will be forked as the base of the money market and HOLLAR. You can also take a look as CRVUSD and their pegkeeper mechanism, as we will also have something similar in place for HOLLAR.

Stable coin may be scary for some, but right now we should innovate to avoid becoming irrelevant - the trifecta of Swaps, Money Market & Stable coin are the holy trinity for DeFi and will level up the protocol significantly.

I welcome the rebranding. I think that this is a de facto exit from the underground to the mainstream. We need to open up to more masses and therefore more liquidity, and the name and the new logo can help that. I like to choose the name and logo from the proposals of the agencies, I am not an expert in this. I suggest that the HydraDX/Hydration network contract a popular person to promote the new change for a period of time and communicate the greatest benefits of the network. I also support further listing on other CEXs.

I am excited from rebrand + graphic style, I'm not saying HydraDX was bad, but truth is that from time to time, projects need some kind of refresh. And this one is really cool. Original HydraDX was kind of underground.
Money market is welcomed, while it will really move Hydration network to another level. I am a bit concerned about the stablecoin, because we saw many of those fail, be it UST or AUSD. But I really hope Hydra team can handle it...who else if not them, right?

I like the idea and concept behind the rebranding. We've seen a remarkable resurgence of '80s nostalgia, especially with the upcoming release of GTA VI. The Miami Vice style could potentially be a significant catalyst to attract more users. Let's make HydraDX sexy and glamorous.

Hydration Network sounds nice, it reflects the appchain idea, so users can immediately understand that it's much more bigger than any usual swap dex.

I like the idea of rebranding and would like to see a new icon. I would prefer we wait and see what a professional branding company comes up with before telling them we want to be "Hydration Network".

Issue #1: Network is a poor descriptor for our products.
I don’t think network is describes HydraDX very well. Sure, we have collators operating in a network, but this ending works much better for other cryptocurrencies than it does us. Polkadot Network makes more sense for example.
Doing a quick survey of the common suffixes or endings uses in crypto we get:
Network, Protocol, Finance, Token, Chain, Coin, DAO, AI, DEX, Lab, Games, Swap, Exchange, Crypto, Share, Alliance, Reserve, Inu, Money.
Personally, I think Finance, Protocol, Chain, Parachain, Exchange, Money, Market all would be more appropriate for our current and future product suite. My ideal though would be to not need any of these dyad names. I think the trend for major projects is to drop the "Network".

Issue #2: Hydration does not stand well on its own.
Usually, the first word in dyad crypto names can stand on its own. Some examples:

• NEAR Protocol gets shortened to NEAR
• Polygon Network became just Polygon
• Theta Network gets referred to as Theta
• Synthetix Network gets shortened to Synth and Synthetix
• Manta Network – Manta stands on its own
• XDC Network – can just be called XDC

Referring to us as just Hydration sounds weird.

Issue #3: My Wife's response to "retro flair / Vaporware / Miami Vice style"
My wife's response to this was literally, "that's a bit 5 years ago isn't it?" - which I feel is kind of true - these themes and styles were popular a few years back. That's not to say I don't like them or that they are not timeless, but it is to say they were a bit trendy a few years ago.

While we are rebranding... can we please switch to yyyy-mm-dd date format - this is the only intelligent choice.